Strange, jumbled names who leave a generic comment and positive review are clearly fake accounts. Google is terrible at spotting fake reviews: and they’re pretty obvious. But their algorithmic skill isn’t strong in every aspect. Google’s got strong search-engine algorithms. Google Does a Bad Job at Filtering Phony Reviews Sadly, you can’t always trust what you see on the internet. And it misleads consumers into making purchases based on recommendations that aren’t based on facts or even opinions. This can be frustrating for small business owners who suffer from phony reviews. Who Can We Trust?ĭespite all these reviews - or perhaps because of them - the ratings on Google simply aren’t reliable. The following year, they increased by 114%. In 2014, reviews spiked by 80% from the previous year. Great news for Google: the number of customer reviews on their site has risen exponentially in the past several years. More activity on Google is good for Google - regardless of whether or not that content is genuine. We can’t forget that Google, a seemingly innocuous search-engine, is at heart company with its own interests in mind. That all sounds great - but is it true? Are Google reviews reliable? Google claims that they have “no tolerance” for fake reviews, that inaccurate reviews will be removed, and that there is no place for spam in their reviews.
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